Justgiving has unveiled a new online platform for staff fundraising in a move the fundraising organisation predicts will boost company fundraising.
The company fundraising ‘tool’ sits within the Justgiving site, but is entirely branded by the company taking part. Employees can create profiles, teams and events from which they can raise money and the site ranks the most successful in each category. The site features a running total of staff fundraising, which companies will be able to match and will enable companies and their staff to support multiple charities.Civilsociety.co.uk first reported this service was in beta testing in April this year, with about 20 companies using the service in trial stage, but this morning Justgiving launched the service in full to other companies alongside a couple of the early adopters, Barclays and John Lewis. View the Waitrose company page here Justgiving said that financial companies were particularly interested in the service.
via Justgiving launches company fundraising platform – Civil Society – Fundraising – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.
Tearfund is to launch a smartphone app based on the principle of ‘gamification’, the use of gameplay mechanics for non-game applications.The charity has appointed ethical communications agency Provokateur to develop the app, which will aim to engage young people by rewarding them for practical, real-life actions that support the work of the international aid and development charity.
via Tearfund to engage young people with gamification app – Civil Society – IT – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.
This is a huge opportunity for charities and I think it shows that it’s time for the sector to get very creative and ambitious when coming up with ideas for how companies can help them.
I’m sure that if a couple of years ago someone had come up with the bright idea that one of the major mobile networks should fund the development and running of a totally free text donation service for every charity and fundraiser in the whole of the UK, they would have been laughed out the door.
via It’s time for the sector to get creative about working with companies – Third Sector blog | Blogs | Third Sector.
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