A snip from Diana Mackie – PR Manager at the Institute of Fundraising
The basics: New technology will enable a range of fundraising trends in 2012; online giving is rightly a focus but its important not to lose sight of the basics involved in raising money.
Key areas include:
consistent communication of your charitys brand,
excellent donor care processes
an investment in individual fundraisers training and development to ensure practitioners are up to speed with the rapidly changing public sector landscape.
Ultimately, online is just one channel a charity can use to communicate and raise money. Direct marketing, for example, still remains a useful tool for many charities, as does the traditional donor newsletter either in hard copy or distributed electronically.
via Best bits: What 2012 holds for your charity – and you | Voluntary Sector Network | Guardian Professional.
Online fundraising platform JustGiving can now tell us which social media sites drive the most donations and which drive the highest average donations.
According to the sites own data, donors reaching JustGiving from Twitter are the most generous in that they give the highest average amount of £30.26.
People on Facebook however are more frequently persuaded to give via JustGiving.
The average values of donors giving on JustGiving following a call to action through social networks are:
Twitter – £30.26
YouTube – £28.77
LinkedIn – £25.21
Facebook – £18.33
Google+ – £17.77
via JustGiving reveals average donation values of social media shares | UK Fundraising.
More than a million extra people donated to charity in the last financial year, but even so the total value of donations made by the British public remained flat at £11bn.
The UK Giving 2011 report, released this morning, found that the level of giving in 2010/2011 was the same as that of the previous year and down £900m in real terms on the pre-recession high of 2007/2008.
Despite low consumer confidence throughout the period, the proportion of British adults giving reached previous highs of 58 per cent from a low of 54 per cent in 2008/2009. In any given month over the past year an average of 29.5 million people donated to charity in the UK. This represented a 1.1 million increase on 2009/2010 levels, but given that the average amount given per month slipped from £12 to £11 year on year, this increase in the number of givers did not push the needle on the total amount donated by individuals.
via One million more people giving, but total donations flat – Civil Society – Fundraising – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.
A non-profit on LinkedIn is a bit of an oxymoron. As the world’s most popular business networking site, it wasn’t long ago that LinkedIn was no place for a charity. But recently, LinkedIn has seen the value in causes. Users can now add causes they support to their profile. This charitable online identity is something that employers and peers are starting to use as an indicator of personal integrity.
It’s logical that you’d want to get your non-profit listed as one of these profile options, and now is the best time yet to put your non-profit on LinkedIn. Here’s why.
via Why Your Non-Profit Needs to Stop Ignoring LinkedIn.
If the potential of the mobile and other online fundraising options is to be reached, how can fundraisers make sure they have the necessary skills to help deliver? According to the Virtual Promise survey by nfpSynergy, published in 2009, 67% of 187 charities questioned said that inadequate staff skills were an obstacle in helping the organisation make the most of the internet – just slightly fewer than the previous year. Its an issue taken up by the Institute of Fundraising. In the past two years, the Institute has been running a series of “webinars” – online seminars – for members, focusing on the internet and professional skills. Its academy also offers courses on e-fundraising and making the most of social media. At the same time the Institute, as part of its civil society work with the Office for Civil Society, has tailored a training course in e-fundrasing specifically for smaller charities.
via Fundraising and new technology – maximising online and mobile giving | Voluntary Sector Network | Guardian Professional.