Category: Insights

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Insights

One million more people giving, but total donations flat

More than a million extra people donated to charity in the last financial year, but even so the total value of donations made by the British public remained flat at £11bn.

The UK Giving 2011 report, released this morning, found that the level of giving in 2010/2011 was the same as that of the previous year and down £900m in real terms on the pre-recession high of 2007/2008.

Despite low consumer confidence throughout the period, the proportion of British adults giving reached previous highs of 58 per cent from a low of 54 per cent in 2008/2009. In any given month over the past year an average of 29.5 million people donated to charity in the UK. This represented a 1.1 million increase on 2009/2010 levels, but given that the average amount given per month slipped from £12 to £11 year on year, this increase in the number of givers did not push the needle on the total amount donated by individuals.

via One million more people giving, but total donations flat – Civil Society – Fundraising – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.

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Innovations Insights

Why Your Non-Profit Needs to Stop Ignoring LinkedIn

A non-profit on LinkedIn is a bit of an oxymoron. As the world’s most popular business networking site, it wasn’t long ago that LinkedIn was no place for a charity. But recently, LinkedIn has seen the value in causes. Users can now add causes they support to their profile. This charitable online identity is something that employers and peers are starting to use as an indicator of personal integrity.

It’s logical that you’d want to get your non-profit listed as one of these profile options, and now is the best time yet to put your non-profit on LinkedIn. Here’s why.

via Why Your Non-Profit Needs to Stop Ignoring LinkedIn.

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Innovations Insights JustGiving Online Giving

Fundraising and new technology – maximising online and mobile giving

If the potential of the mobile and other online fundraising options is to be reached, how can fundraisers make sure they have the necessary skills to help deliver? According to the Virtual Promise survey by nfpSynergy, published in 2009, 67% of 187 charities questioned said that inadequate staff skills were an obstacle in helping the organisation make the most of the internet – just slightly fewer than the previous year. Its an issue taken up by the Institute of Fundraising. In the past two years, the Institute has been running a series of “webinars” – online seminars – for members, focusing on the internet and professional skills. Its academy also offers courses on e-fundraising and making the most of social media. At the same time the Institute, as part of its civil society work with the Office for Civil Society, has tailored a training course in e-fundrasing specifically for smaller charities.

via Fundraising and new technology – maximising online and mobile giving | Voluntary Sector Network | Guardian Professional.

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General Insights

Retail Research about handling personal data

Consumers rank high street stores and supermarkets as most trustworthy when it comes to handling their personal data, while voucher sites, mail order companies and online retailers are least trusted. These are some of the key findings of consumer research in the retail sector by marketing and data specialist The REaD Group.According to the 1,500 British adult consumers surveyed, the nation’s favourite retailers in terms of market penetration are the supermarket retailer Tesco and the online retailer Amazon with over 74% of UK adults making purchases with these retailers every year. The John Lewis Partnership offered the best customer buying experience, which was followed by Amazon and then Laura Ashley.

via read-group-retail-research.

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Insights Training

Purple Vision’s 5 Top tips for getting the most out of your database

Keith Collins, Systems Director said:’ Purple Vision are often called into help organisations with very specific data requirements, but any not for profit can improve the way they use their database by following very simple rules.  We’ve come up with 5 top tips, and we hope they will help you manage your database more effectively.’ Purple Patch Group News | LinkedIn.