A snip from Diana Mackie – PR Manager at the Institute of Fundraising
The basics: New technology will enable a range of fundraising trends in 2012; online giving is rightly a focus but its important not to lose sight of the basics involved in raising money.
Key areas include:
consistent communication of your charitys brand,
excellent donor care processes
an investment in individual fundraisers training and development to ensure practitioners are up to speed with the rapidly changing public sector landscape.
Ultimately, online is just one channel a charity can use to communicate and raise money. Direct marketing, for example, still remains a useful tool for many charities, as does the traditional donor newsletter either in hard copy or distributed electronically.