A million shoppers donate with Pennies in year one

One million people have rounded up their pizza, toy and travel purchases to the pound for charity in the first year of the Pennies scheme.

In an event in London this morning marking the first anniversary of the initiative, Alison Hutchinson, chief executive of the Pennies Foundation, revealed that just over £250,000 has been raised by those million transactions.

The Pennies scheme, launched last year by the Pennies Foundation, involves customers using cards for payments rounding up their purchases to the nearest pound with the change going to the charity of the retailers’ choice.

via A million shoppers donate with Pennies in year one – Civil Society – Fundraising – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.