Is 2012 the year online giving goes mass-market?

There is something new and wonderful happening in the world of giving – finally, the internet is delivering on the promises and potential of the past few years, says Marcelle Speller.It seems as if, for a decade or more we’ve been told that internet giving and online donations are the way forward. But until recently, both donors and charities at least the smaller local variety have been reluctant, or perhaps just uncomfortable embracing this new technology.

via Is 2012 the year online giving goes mass-market? – Civil Society – Fundraising – Blogs – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.