Online fundraising platform JustGiving can now tell us which social media sites drive the most donations and which drive the highest average donations.
According to the sites own data, donors reaching JustGiving from Twitter are the most generous in that they give the highest average amount of £30.26.
People on Facebook however are more frequently persuaded to give via JustGiving.
The average values of donors giving on JustGiving following a call to action through social networks are:
Twitter – £30.26
YouTube – £28.77
LinkedIn – £25.21
Facebook – £18.33
Google+ – £17.77