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Tearfund to engage young people with gamification app

Tearfund is to launch a smartphone app based on the principle of ‘gamification’, the use of gameplay mechanics for non-game applications.The charity has appointed ethical communications agency Provokateur to develop the app, which will aim to engage young people by rewarding them for practical, real-life actions that support the work of the international aid and development charity.

via Tearfund to engage young people with gamification app – Civil Society – IT – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.