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Fundraising Databases JustGiving

The mythical world of the charity database

Anthony guest blogs for JustGiving……….

In this first post on CRM systems Anthony Fawkes, Founder of Actually Data, talks through the misconceptions of the charity database and offers some top tips on how to make the most of your CRM database.

Along with my work with JustGiving member charities and helping them to integrate their JustGiving data into their Customer Relationship Management (CRM) systems, I get asked on a more frequent basis about CRM systems in general. CRM is sometimes swapped for other acronyms such as DRM (Donor Relationship Management system), SRM (Supporter or Stakeholder Relationship Management) and even MRM (Membership Relationship Management).

Read the whole post on JustGiving’s site