JustGiving will be launching a direct debit function to its website in the next one to two weeks following a significant rise on regular giving on the site. The sponsorship website currently allows regular gifts to be made via credit card, but will be introducing a new tool to enable donors to set up regular direct debit gifts, which JustGiving expects will attract a different kind of donor.
The development, due within the next few weeks, was announced at a Media Trust event in London on Wednesday, and follows a 30 per cent year-on-year rise in the current regular giving programme on JustGiving.