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One million more people giving, but total donations flat

More than a million extra people donated to charity in the last financial year, but even so the total value of donations made by the British public remained flat at £11bn.

The UK Giving 2011 report, released this morning, found that the level of giving in 2010/2011 was the same as that of the previous year and down £900m in real terms on the pre-recession high of 2007/2008.

Despite low consumer confidence throughout the period, the proportion of British adults giving reached previous highs of 58 per cent from a low of 54 per cent in 2008/2009. In any given month over the past year an average of 29.5 million people donated to charity in the UK. This represented a 1.1 million increase on 2009/2010 levels, but given that the average amount given per month slipped from £12 to £11 year on year, this increase in the number of givers did not push the needle on the total amount donated by individuals.

via One million more people giving, but total donations flat – Civil Society – Fundraising – News – providing news and in-depth coverage of charities, voluntary organisations and not-for-profits.