This is a huge opportunity for charities and I think it shows that it’s time for the sector to get very creative and ambitious when coming up with ideas for how companies can help them.
I’m sure that if a couple of years ago someone had come up with the bright idea that one of the major mobile networks should fund the development and running of a totally free text donation service for every charity and fundraiser in the whole of the UK, they would have been laughed out the door.