A non-profit on LinkedIn is a bit of an oxymoron. As the world’s most popular business networking site, it wasn’t long ago that LinkedIn was no place for a charity. But recently, LinkedIn has seen the value in causes. Users can now add causes they support to their profile. This charitable online identity is something that employers and peers are starting to use as an indicator of personal integrity.
It’s logical that you’d want to get your non-profit listed as one of these profile options, and now is the best time yet to put your non-profit on LinkedIn. Here’s why.