YouTube has announced a new way to help non-profits better tell their stories on the video platform.
YouTube Next Cause, the latest addition to the Creator program, is a day-long summit in San Francisco April 2 during which the company will offer non-profits training and consulting on YouTube best practices for promotion and community engagement.“We want to help non-profits turn their view counts into actions — dollars raised, petitions signed,” YouTube spokesperson Jessica Mason told Mashable.