actuallydata.comYouTube has announced a new way to help non-profits better tell their stories on the video platform.
YouTube Next Cause, the latest addition to the Creator program, is a day-long summit in San Francisco April 2 during which the company will offer non-profits training and consulting on YouTube best practices for promotion and community engagement.“We want to help non-profits turn their view counts into actions — dollars raised, petitions signed,” YouTube spokesperson Jessica Mason told Mashable.
Online fundraising platform JustGiving can now tell us which social media sites drive the most donations and which drive the highest average donations.
According to the sites own data, donors reaching JustGiving from Twitter are the most generous in that they give the highest average amount of £30.26.
People on Facebook however are more frequently persuaded to give via JustGiving.
The average values of donors giving on JustGiving following a call to action through social networks are:
Twitter – £30.26
YouTube – £28.77
LinkedIn – £25.21
Facebook – £18.33
Google+ – £17.77
via JustGiving reveals average donation values of social media shares | UK Fundraising.