YouTube Launches Non-Profit Simulator

YouTube has announced a new way to help non-profits better tell their stories on the video platform.

YouTube Next Cause, the latest addition to the Creator program, is a day-long summit in San Francisco April 2 during which the company will offer non-profits training and consulting on YouTube best practices for promotion and community engagement.“We want to help non-profits turn their view counts into actions — dollars raised, petitions signed,” YouTube spokesperson Jessica Mason told Mashable.

via YouTube Launches Non-Profit Simulator.

Insights JustGiving Online Giving

JustGiving reveals average donation values of social media

Online fundraising platform JustGiving can now tell us which social media sites drive the most donations and which drive the highest average donations.

According to the sites own data, donors reaching JustGiving from Twitter are the most generous in that they give the highest average amount of £30.26.

People on Facebook however are more frequently persuaded to give via JustGiving.

The average values of donors giving on JustGiving following a call to action through social networks are:

Twitter – £30.26

YouTube – £28.77

LinkedIn – £25.21

Facebook – £18.33

Google+ – £17.77

via JustGiving reveals average donation values of social media shares | UK Fundraising.

General Training


What does social media look like after recent events in North Africa and the UK? What will you create? This unique theory/practice programme combines computing and cultural studies to provide people with the practical and critical skills to shape the future of social media. The MA/MSc is a collaborative theory/practice programme across the Department of Computing and the Centre for Cultural Studies, and is part of the newly launched Centre for Creative and Social Technologies.

Official web page: – here you can also read about the modules (Digital Sandbox, Mediating the Social, Software Studies, Digital Research Methods, Internships, and so on). 

Developer’s blog: – comments and ideas WELCOME!


If you would like to find out more about the course or to apply please contact d.mcquillan [AT] and g.bachmann [AT]


NB: The closing date for applications is 31st July 2011